Content Strategy

Content Is Still King - It Just Sits on a Larger, Fancier Throne

In spite of innumerable changes in consumer behavior, search engine algorithms and quality standards, new technologies, and more, one thing in digital marketing has remained constant: CONTENT IS KING.

The definition of "content," in marketing however, has evolved. Content is not just the words on a page anymore; it the structure of the content, the enhancements with tagging and in- and out-bound links, compelling images, and geographic relevance.

Gone are the days of simple, single- or few-word searches as increasingly-accurate voice recognition technologies become standard. Today our devices come with artificial intelligence (AI) as a standard and they have names (Siri, Cortana, Alexa...), personalities, speak multiple languages, and possess the ability to learn from the way we interact with them.

All this needs to be taken into account as we develop a content strategy that will serve your needs as the third decade of the 21st century dawns.

Our Content Strategy services leverage these insights to help your website gain increased traffic and then to convert that traffic into leads.



Website Content Optimization

Website Content Optimization provides exactly what it describes; optimized page content that helps convince the search engines that your site should be provided as a top option for your prospects' search results.

  • Prerequisite
  • Content blocks
    (single topic per block)
  • Words per content block
  • Curated image
  • Keywords
  • Meta and header tags and ALT text
  • Research
  • Revisions
  • Consultation
  • Recurring investment
  • Recommended next step

Website Content Optimization

Starting at$189
Starting at$189
Starting at$189
  • 1
    (extra blocks may be purchased)
  • Up to 300
  • 1
  • Up to 10
  • 60 mins/block
    (unfamiliar/technical topics may require additional research charged at hourly rate)
  • Up to 2


Promotional Video

Video has such great success at converting traffic to leads, that folks in the digital marketing world now wonder, "Is video the new King?!"

Here are some important video marketing statistics:

  • Companies that use video marketing see 41% more organic traffic than those that don’t.
  • Video helps convert visitors into customers. Home pages with videos see 20% more conversions. Landing pages see 80% more.
  • By merely mentioning the word 'video' in an email subject line, the click-through rate increases by 13%.
  • Video viewers retain an average of 95% of a message versus only 10% reading it in text.

  • Prerequisite
  • Length
  • Scripting
  • On-site recording
  • Semi-animation
  • Post-processing
  • Voice-over
  • Editing
  • YouTube-ready
  • Revisions
  • Recurring investment
  • Recommended next step

Promotional Video

Starting at$799
Starting at$799
Starting at$799


Tell Your Story

Allow us to interview you and your long-term staff then include your bios online. People LOVE to get to know the people they might be buying from or working with. This helps add a personal touch to the process and helps people to feel more connected.

This is even more important if your goal is to get people off-line and into your place of business. This connectedness is an important ingredient in gaining online conversions.

Your interview includes a 30-minute live interview (in-person or video chat, depending on location) and results in a 500-word bio for your site.

  • Prerequisite
  • Interview package
  • Bio composition
  • Keyword integration
  • Post to website
  • Online bio photo
  • Recurring investment
  • Recommended next step

Tell Your Story

Starting at$359
Starting at$359
Starting at$359


  8821 Hwy 47
Woodruff, WI, 54568


  Mon-Fri 8 am - 5 pm
Sat & Sun Closed

  1818 East Wisconsin Ave.
Appleton, WI, 54911


  Mon-Thurs 8 am - 5 pm; Fri 9 am - noon
Sat & Sun Closed

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